If you are in the Direct Sales or Multi-Level Marketing and want to use the internet to get more customers or recruits to build your business. Here’s what you shouldn’t do.
1. Do not pay high fees for a company replicated website. Replicated website that are sadly expensive will not deliver you sales. It will process the order – yes, IF people are ready to buy. But it will NOT market your business for you.
Here’s why:
- Company replicated website are not created for marketing purposes. It never gives customers the benefits, only features. Customers do not buy features but benefits.
- They may not appear on google with your name on it. The corporate website will but without your name. So why promote it?
- Replicated website DO NOT handle objections. It is up to you to handle objections when you call them – if they leave their info. If not, you just lost a sale.
- You have very little control on what goes on your replicated website. It’s not flexible enough to market it. Trust me, been there – done that.
- No matter how you try to “personalized” it – it’s not personal. People are drawn to individuals with personal touch.
- Your replicated website seldom create a database for you. That’s why people who move on to another direct sales business end up having to start creating prospect list all over again.
2. Do not depend on your replicated website to send you prospects. It will not happen. Instead, you should do the following actions to build your prospect list.
- Create a simple – easy to manage website or a blog with your business name. I recommend using your name as a domain in case you change your business later on.
- Provide valuable information that can be used or shared on your site or blog. Give it away for FREE as an incentive for people to leave their name and e-mail address.
- Promote your business online and direct the traffic to your website to capture people’s e-mail address. That way, you can build your data base of prospect. You probably already know this – there is no business without a prospect list.
